The traditional capital of Punjab for a millennium, Lahore was the cultural centre of the northern Indian subcontinent which extends from the eastern banks of the Indus River to New Delhi. Lahore is Pakistan's second largest city with population of approximately 9 million people, and the capital of the Punjab province.  It is an important historical centre in South Asia with a rich history dating back over a millennium. Lahore is the most densely populated cities in the world, Lahore remains an economic, political, transportation, entertainment, and educational hub of Pakistan.
In Lahore the Mughal emperors beautified the city with some of the finest architectural buildings and gardens that have survived the risk of time. Mughal structures such as the Badshahi Mosque, the Lahore Fort, Shalimar Gardens, the mausolea of Jehangir and Nur Jahan, Chauburji Gate, and the walled city are some of the major tourist attractions in the city. Lahore touched the peak of glory during the rule of the Mughals. It was this reputation of Lahore that fascinated the English poet John Milton who wrote in 1670: "Agra and Lahore, the Seat of great Mughal.
 Lahore is referred to as the cultural heart of Pakistan as it hosts most of the arts, cuisine, festivals, music, film-making, gardening and intelligentsia of the country. The city has always been a centre for publications where 80 percent of Pakistan's books are published, and it remains the foremost centre of literary, educational and cultural activity in Pakistan. It is also an important religious centre as it is home to hundreds of temple, mosques , churches and shrines like Data Durban Complex.
The history, institutions, food, clothing, films, music, fashion and a liberal community lifestyle attracts many from all over the country. Lahore is a very festive city; the people of Lahore celebrate many traditions throughout the year, blending Mughal, western and current trends. Lahore has a large Muslim population; Eid ul-Fitr and Eid ul-Adha are main religious celebrated events, people decorate their houses and light candles to light up the streets and houses roads and businesses are lit up for days during these public holidays. The National Horse and Cattle Show is one of the most famous annual festivals, held in spring in the Fortress Stadium. The week-long activities include a livestock display, horse and camel dances, tent pegging, colorful folk dances from all regions of Pakistan, mass-band displays, and tattoo shows in the evenings. On August 14, the people of Pakistan celebrate the day Pakistan gained its independence from the British Raj. There are lots of celebrations in Lahore.
Life is beautiful on the street here in Lahore food street, centre of traditional Pakistani food. Lahores are known for their love of food and eating. While Lahore has a great many traditional and modern restaurants, in recent years .
The Lahore edition will provide ample opportunities for any interested international and local companies seeking to develop their business in this untapped market.

 

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